Long are the days when tailgating was just a pregame picnic. It has evolved to something that’s esteemed more than the game itself. The football teams see this as a way of keeping their revenue streams flowing by winning more sponsors and donors through quality tailgating. This has led to corporates taking this up as a marketing strategy and this is where corporate tailgating comes in.
How Can Corporate Tailgating Market Your Business?
By supporting a football team such as Kansas City Chiefs, you will be identifying your brand with a renowned team and in the process win the hearts of its fans. As well, most attendees are required to pick their tickets from sponsoring businesses. This gives you a perfect opportunity to generate foot traffic throughout the season.
Corporate Tailgating Affords You An Opportunity to Share Promotional Materials
Corporate tailgating provides you with endless promotional opportunities. Put up banners, social media postings, online ads, social media posts, TV, and radio advertisements that state that your company is a tailgating sponsor. Ascertain that all these mediums command your audience’s attention. This is a convenient way of conveying such vital information as your business’ address or website.
No tailgating event is complete without promotional giveaways. A tailgating event is a perfect opportunity to give out sportswear and other promotional items such as caps, t-shirts or polo shirts, sweaters, drinking water bottles, and so on. Ensure that you hand out brochures, flyers, products catalogs, and pamphlets to the tailgaters.
Better Brand Visibility
Tailgating is a perfect opportunity to hand out samples of some of your products as well as engage your audience in an informal setting. This is best achieved through brand ambassadors who are trained to ignite customer loyalty. They can also get a chance to listen to the customers’ views and make necessary adjustments to ensure that the end user has a positive experience.
Access to a Bigger Audience
The beauty about tailgating especially any Kansas State football game is that it draws in a diverse crowd. You will find both men and women of all ages in the event, which makes it easy for any brand to interact with their target audience. By engaging your audience in interactive tailgate contests, you will be attracting the majority of the crowd. Such could include such things as your audience participating in a virtual reality football game.
Whether you are out to create brand awareness or brand loyalty, tailgating events are an effective way of achieving both. While preparing to sponsor the next tailgating event, keep in mind that the Kansas City Chiefs Football Tailgating management has imposed a new policy. The policy requires that tailgaters with tickets head to the stadium and the ones without to head home once the game kicks off. Have some fun by watching the games such as KU football game, MU football game, and the Iowa State game after completing your tailgating event.
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