Rain or Shine Tailgating: How Can We Help?

The days when tailgating was just a pregame picnic are long-gone. Tailgating has evolved to something that is often more esteemed than the game itself. Football and other sports teams use quality tailgating as a way of keeping their revenue streams flowing by winning more sponsors and donors. Today, more and more corporations use tailgating as a marketing strategy.

How Can Corporate Tailgating
Market Your Business?

By supporting a football team, such as the Kansas City Chiefs, you identify your brand with a renowned team, and in the process, win the hearts of their fans. Most attendees are also required to purchase their tickets from sponsoring businesses, giving you the perfect opportunity to generate foot traffic throughout the season.


Corporate tailgating provides you with endless promotional opportunities. Banners, social media posts, online ads, TV, and radio are just a few of the ways your company can share that you’re a tailgating sponsor. These provide a convenient way of sharing vital information, such as your business’ address, phone number, and website while you have your audience’s attention.

Better Brand Visibility

Tailgating is a perfect opportunity to hand out samples of some of your products as well as engage your audience in an informal setting. This is best achieved through brand ambassadors who are trained to ignite customer loyalty. They can also get a chance to listen to the customers’ views and make necessary adjustments to ensure that the end user has a positive experience.

Access to a Bigger Audience

Tailgating in Kansas City brings together a diverse crowd of men and women of all ages. By interacting with and engaging your target audience in giveaways, contests, and games, you will attract a majority of the crowd. Whether your goal is to create brand awareness or strengthen brand loyalty, tailgating events can be an effective way of achieving both!

While preparing to sponsor your next tailgating event, please note that the Kansas City Chiefs tailgating management has imposed a new policy. This policy states that once the game kicks off, tailgaters with tickets must enter the stadium while fans without tickets must head home.

Call us now for more details at (913) 667-0988.